Internet retailing and future perspectives /
Internet retailing and future perspectives /
Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
- 2nd ed.
- London : Routledge, 2017.
- xxii, 341 pages ; 25 cm
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
9781138940529
Internet marketing.
Electronic commerce.
Retail trade--Computer network resources.
Teleshopping.
CIR HF 5415.1265 I58 2017
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
9781138940529
Internet marketing.
Electronic commerce.
Retail trade--Computer network resources.
Teleshopping.
CIR HF 5415.1265 I58 2017