Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber
Publication details: Boston : Pearson, 2013Edition: 7th edDescription: xxiv, 534 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780205873340
- CIR HM 1221 W55 2013
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HM 1221 W55 2013 (Browse shelf(Opens below)) | Available | In-process | 035560 |
Browsing Manila Tytana Colleges Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| CIR HM 1221 P85 2004 Public relations : the profession and the practice / | CIR HM 1221 P85 2006 Public relations : strategies and tactics / | CIR HM 1221 S45 2004 The practice of public relations / | CIR HM 1221 W55 2013 Public relations writing and media techniques / | CIR HM 1236 K38 2006 Personal influence : the part played by people in the flow of mass communications / | CIR HM 1241 D54 2007 Rumor psychology : social and organizational approaches / | CIR HM 1256 P69 2005 Power, influence, and persuasion : sell your ideas and make things happen. |
Includes bibliographical references and index
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website
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