Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber
Publication details: Boston : Pearson, 2013Edition: 7th edDescription: xxiv, 534 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780205873340
- CIR HM 1221 W55 2013
Current library | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HM 1221 W55 2013 (Browse shelf(Opens below)) | Available | In-process | 035560 |
Includes bibliographical references and index
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website
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