Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000.Edition: 2nd edDescription: xxi, 385 p. : ill. ; 24 cmISBN:- 0130145467
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5414.13 B47 2000 (Browse shelf(Opens below)) | Available | 014292 |
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| CIR HF 541.527 R87 2005 Customer equity management / | CIR HF 5411 M37 2016 Marketing theory : a student text / | CIR HF 5413 D34 2012 Green marketing management / | CIR HF 5414.13 B47 2000 Market-based management : strategies for growing customer value and profitability / | CIR HF 5414.153 V68 2005 The design of things to come : how ordinary people create extraordinary products / | CIR HF 5415 A76 2003 Marketing : an introduction / | CIR HF 5415 A76 2003 Marketing : an introduction / |
Includes bibliographical references and index.
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