Market-based management : strategies for growing customer value and profitability /
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxi, 385 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130145467
Marketing--Management.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxi, 385 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130145467
Marketing--Management.