Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Publication details: Boston : McGraw-Hill/Irwin, 2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:- 0071244964
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 9980.5 Z45 2006 (Browse shelf(Opens below)) | Available | 014566 |
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Includes bibliographical references and index.
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