Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
Publication details: Lanham, Maryland : Rowman & Littlefield, 2015.Edition: 2nd edDescription: xi, 325 p. ; 26 cmISBN:- 9781442221222
- CIR HF 5415.123 B53 2015
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.123 B53 2015 (Browse shelf(Opens below)) | Available | 034761 |
Includes bibliographical references (pages 313-316) and index.
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
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