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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Publication details: Lanham, Maryland : Rowman & Littlefield, 2015.Edition: 2nd edDescription: xi, 325 p. ; 26 cmISBN:
  • 9781442221222
Subject(s): LOC classification:
  • CIR HF 5415.123 B53 2015
Contents:
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
Item type: Circulation Books
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Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.123 B53 2015 (Browse shelf(Opens below)) Available 034761

Includes bibliographical references (pages 313-316) and index.

Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.

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