Integrated marketing communication : creative strategy from idea to implementation /
Blakeman, Robyn
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 2nd ed. - Lanham, Maryland : Rowman & Littlefield, 2015. - xi, 325 p. ; 26 cm.
Includes bibliographical references (pages 313-316) and index.
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
9781442221222
Communication in marketing.
CIR HF 5415.123 B53 2015
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 2nd ed. - Lanham, Maryland : Rowman & Littlefield, 2015. - xi, 325 p. ; 26 cm.
Includes bibliographical references (pages 313-316) and index.
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
9781442221222
Communication in marketing.
CIR HF 5415.123 B53 2015