Getting started in personal and executive coaching : how to create a thriving coaching practice / Stephen G. Fairley, Chris E. Stout.

Includes index.

Decisions, decisions-- personal coaching or business coaching? -- Target your market or waste your time -- The 12 largest markets where coaches are making money right now -- It takes money to make money : financing your business -- What to buy on a budget : creating your financial plan -- Building a successful business requires a solid plan -- You only get one chance : seven tools for making a great first impression -- Relationships and referrals : networking, strategic referral partners, and centers of influence -- 15 key strategies for finding your first 10 clients -- Why most marketing fails : the top 10 marketing mistakes beginning coaches make -- From counseling to coaching : constructing a connection, bridging the gap, and defining the differences -- Harnessing the power of internet marketing, e-zines, and web sites -- The seven secrets of highly successful coaches.