Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.
Series: Publication details: New York, N.Y. : Business Expert Press, 2012.Description: x, 145 pISBN:- 9781606493083
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5718 G66 2012 (Browse shelf(Opens below)) | Available | 034584 |
Browsing Manila Tytana Colleges Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| CIR HF 5718 G35 2006 10 Simple secrets of the world's greatest business communicators / | CIR HF 5718 G66 2006 Communicating in professional contexts : skills, ethics, and technologies / | CIR HF 5718 G66 2006 Communicating in professional contexts : skills, ethics, and technologies / | CIR HF 5718 G66 2012 Corporate communication : tactical guidelines for strategic practice / | CIR HF 5718 G67 2007 English for socializing / | CIR HF 5718 H93 2006 Communicating for success / | CIR HF 5718 K75 2005 Business communication / |
Includes bibliographical references (p. 141-142) and index.
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
There are no comments on this title.