Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.
Publication details: Upper Saddle River : Prentice Hall, 2009.Edition: 6th edDescription: xxiii, 598 p. : ill. ; 26 cmISBN:- 9780135070659
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 30.22 K43 2009 (Browse shelf(Opens below)) | Available | 033841 |
Browsing Manila Tytana Colleges Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| CIR HD 30.22 B39 2010 Managerial economics and business strategy / | CIR HD 30.22 F76 2010 Managerial economics : a problem solving approach / | CIR HD 30.22 G36 2005 Core economics for managers / | CIR HD 30.22 K43 2009 Managerial economics : economic tools for today's decision makers / | CIR HD 30.22 M38 2002 Managerial economics / | CIR HD 30.22 S53 2005 Managerial economics and financial analysis / | CIR HD 30.22 S56 2003 Managerial economics / |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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