Essentials of health care marketing / Eric N. Berkowitz.
Publication details: Sudbury, Mass. : Jones and Bartlett, 2006.Edition: 2nd edDescription: xvi, 416 p. : ill. ; 23 cmISBN:- 9780763783501
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR RA 410.56 B47 2006 (Browse shelf(Opens below)) | Available | 029135 |
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| CIR RA 410.55 I85 2006 Normative health economics : a new pragmatic approach to cost benefit analysis, mathematical models and applications / | CIR RA 410.55 I85 2006 Normative health economics : a new pragmatic approach to cost benefit analysis, mathematical models and applications / | CIR RA 410.55 M66 1994 Key issues in health economics / | CIR RA 410.56 B47 2006 Essentials of health care marketing / | CIR RA 410.6 I58 2005 Interprofessional working in health and social care : professional perspectives / | CIR RA 410.6 I58 2005 Interprofessional working in health and social care : professional perspectives / | CIR RA 413 C47 2002 Survival strategies for nurses in managed care / |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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