Essentials of health care marketing / Eric N. Berkowitz.
Publication details: Sudbury, Mass. : Jones and Bartlett, 2006.Edition: 2nd edDescription: xvi, 416 p. : ill. ; 23 cmISBN:- 9780763783501
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR RA 410.56 B47 2006 (Browse shelf(Opens below)) | Available | 029135 |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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