Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
Publication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:- 9780071101059
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5821 A74 2008 (Browse shelf(Opens below)) | Available | 027077 |
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| CIR HF 5734.5 P37 2006 Meeting excellence : 33 tools to lead meetings that get results / | CIR HF 5821 A74 2006 Contemporary advertising / | CIR HF 5821 A74 2006 Contemporary advertising / | CIR HF 5821 A74 2008 Contemporary advertising / | CIR HF 5821 S56 2012 Advertising, the media and globalisation : a world in motion / | CIR HF 5823 A47 2017 Advertising creative : strategy, copy, design / | CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references (p. 653-672) and indexes.
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