Personal influence : the part played by people in the flow of mass communications / Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper.
Publication details: New Brunswick, N.J. : Transaction Pub., 2006.Edition: 2nd edDescription: xxxiv, 400 p. : ill. ; 23 cmISBN:- 1412805074
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HM 1236 K38 2006 (Browse shelf(Opens below)) | Available | 022768 |
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| CIR HM 1221 P85 2006 Public relations : strategies and tactics / | CIR HM 1221 S45 2004 The practice of public relations / | CIR HM 1221 W55 2013 Public relations writing and media techniques / | CIR HM 1236 K38 2006 Personal influence : the part played by people in the flow of mass communications / | CIR HM 1241 D54 2007 Rumor psychology : social and organizational approaches / | CIR HM 1256 P69 2005 Power, influence, and persuasion : sell your ideas and make things happen. | CIR HM 1256 P69 2005 Power, influence, and persuasion : sell your ideas and make things happen. |
T.p. verso: "Originally published in 1955 by The Free Press."
Includes bibliographical references (p. 301-393) and indexes.
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