Digital business : concepts and strategy / Eloise Coupey.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005.Edition: 2nd edDescription: xxiii, 433 p. : ill. ; 24 cmISBN:- 0131293400
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5548.32 C68 2005 (Browse shelf(Opens below)) | Available | 024549 |
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| CIR HF 5548.32 C66 2006 Introduction to e-business : management and strategy / | CIR HF 5548.32 C66 2006 Introduction to e-business : management and strategy / | CIR HF 5548.32 C66 2006 Introduction to e-business : management and strategy / | CIR HF 5548.32 C68 2005 Digital business : concepts and strategy / | CIR HF 5548.32 C74 2001 Creating a winning E-business / | CIR HF 5548.32 C74 2006 Creating a winning E-business / | CIR HF 5548.32 D34 2006 Web business success : the entrepreneur's guide to web sites that work / |
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
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