Digital business : concepts and strategy /
Coupey, Eloise.
Digital business : concepts and strategy / Eloise Coupey. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xxiii, 433 p. : ill. ; 24 cm.
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
0131293400
Electronic commerce.
Internet.
Digital business : concepts and strategy / Eloise Coupey. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xxiii, 433 p. : ill. ; 24 cm.
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
0131293400
Electronic commerce.
Internet.