Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak.

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Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2006.Edition: 1st edDescription: xii, 172 p. : ill. ; 23 cmISBN:

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Contents:

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5415 M87 2006 (Browse shelf(Opens below))	Available		024509

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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