Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.
Series: Events management seriesPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.Description: xxi, 322 p. : ill. ; 25 cmISBN:- 0750663618
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR GT 3405 M37 2006 (Browse shelf(Opens below)) | Available | 024373 |
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| CIR GT 3405 J33 2013 Promoting and marketing events : theory and practice / | CIR GT 3405 J66 2014 Sustainable event management : a practical guide / | CIR GT 3405 M35 2014 Conferences and conventions : a research perspective / | CIR GT 3405 M37 2006 Innovative marketing communications : strategies for the events industry / | CIR GT 3405 M55 2004 Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / | CIR GT 3405 M66 2006 Art of the event : complete guide to designing and decorating special events / | CIR GT 3405 M66 2006 Art of the event : complete guide to designing and decorating special events / |
Includes bibliographical references and indexes.
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