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Innovative marketing communications : strategies for the events industry /

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006. - xxi, 322 p. : ill. ; 25 cm. - Events management series .

Includes bibliographical references and indexes.

ISBN: 0750663618

Subjects--Topical Terms:
Special events--Management.
Special events--Marketing.

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Innovative marketing communications : strategies for the events industry /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph