A meme to remember : (Record no. 86733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527110928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240527b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TH HF 5415.332.Y66 M46 2023 |
| 245 ## - TITLE STATEMENT | |
| Title | A meme to remember : |
| Remainder of title | the influence of viral memes as a marketing communication tool on young Filipino millennials' perceptions towards selected food and beverage brands / |
| Statement of responsibility, etc. | Micaella Eunice Llantos, Nezryn Pearl B. Jamandre, Felicity Anne G. Marababol |
| 250 ## - EDITION STATEMENT | |
| Edition statement | BA Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pasay City : |
| Name of publisher, distributor, etc. | MTC, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 327 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young consumers |
| Geographic subdivision | Philippines. |
| 9 (RLIN) | 13780 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Memes. |
| 9 (RLIN) | 13781 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Qualitative. |
| 9 (RLIN) | 5035 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Llantos, Micaella Eunice. |
| 9 (RLIN) | 13782 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jamandre, Nezryn Pearl B. |
| 9 (RLIN) | 13783 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marababol, Felicity Anne G. |
| 9 (RLIN) | 13784 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | THESES SECTION | 05/27/2024 | TH HF 5415.332.Y66 M46 2023 | TH01429 | 05/27/2024 | 05/27/2024 | Theses |