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A meme to remember : the influence of viral memes as a marketing communication tool on young Filipino millennials' perceptions towards selected food and beverage brands /

A meme to remember : the influence of viral memes as a marketing communication tool on young Filipino millennials' perceptions towards selected food and beverage brands / Micaella Eunice Llantos, Nezryn Pearl B. Jamandre, Felicity Anne G. Marababol - BA Communications - Pasay City : MTC, 2023. - 327 pages

Subjects--Topical Terms:
Consumer behavior.
Young consumers--Philippines.
Memes.
Qualitative.

LC Class. No.: TH HF 5415.332.Y66 M46 2023

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A meme to remember : the influence of viral memes as a marketing communication tool on young Filipino millennials' perceptions towards selected food and beverage brands /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph