Advertising principles : (Record no. 7204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100717s2007 ph 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710868683 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | FIL HF 5351 A46 2007 |
| 001 - CONTROL NUMBER | |
| control field | 100717095745109 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alminar-Mutya, Ruby F. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising principles : |
| Remainder of title | marketing communications approach / |
| Statement of responsibility, etc. | Ruby F. Alminar-Mutya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | National Book Store, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 195 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media, broadcast. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Elements of marketing communications, promotional mix. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Print advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Circulation Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 7204 |
| First Date, FD (RLIN) | 65567 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | FILIPINIANA SECTION | 07/17/2010 | 6 | 2 | FIL HF 5351 A46 2007 | 032400 | 07/24/2019 | 05/23/2019 | 11/03/2014 | Circulation Books |