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Advertising principles : marketing communications approach /

Alminar-Mutya, Ruby F.

Advertising principles : marketing communications approach / Ruby F. Alminar-Mutya. - Mandaluyong City : National Book Store, 2007. - 195 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9710868683

Subjects--Topical Terms:
Advertising media, broadcast.
Advertising.
Elements of marketing communications, promotional mix.
Print advertising.

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Advertising principles : marketing communications approach /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph