MARC details
000 -LEADER |
fixed length control field |
00869nam a2200277Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100717s2008 ph 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071263368 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
MANILA TYTANA COLLEGES LIBRARY |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
CIR HF 5415.153 C73 2008 |
001 - CONTROL NUMBER |
control field |
100717092635921 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Crawford, Merle |
245 10 - TITLE STATEMENT |
Title |
New products management / |
Statement of responsibility, etc. |
Merle Crawford, Anthony Di Benedetto |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 558 p. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography, appendix and index. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Concept generation. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Concept |
General subdivision |
Project evaluation. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Development. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Launch. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New products -- Management. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Overview and opportunity identification |
General subdivision |
selection. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Benedetto, Anthony Di |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Circulation Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Cataloger's initials, CIN (RLIN) |
7200 |
First Date, FD (RLIN) |
65563 |