New products management /
Crawford, Merle
New products management / Merle Crawford, Anthony Di Benedetto - 9th ed. - Boston : McGraw-Hill, 2008. - xviii, 558 p. ; 23 cm.
Includes bibliography, appendix and index.
9780071263368
Concept generation.
Concept--Project evaluation.
Development.
Launch.
New products -- Management.
Overview and opportunity identification--selection.
New products management / Merle Crawford, Anthony Di Benedetto - 9th ed. - Boston : McGraw-Hill, 2008. - xviii, 558 p. ; 23 cm.
Includes bibliography, appendix and index.
9780071263368
Concept generation.
Concept--Project evaluation.
Development.
Launch.
New products -- Management.
Overview and opportunity identification--selection.