Strategic marketing / (Record no. 6702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071250158 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | CIR HF 5415.13 C73 2006 |
| 001 - CONTROL NUMBER | |
| control field | 100527131847468 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 726 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Decision making. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Circulation Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 6702 |
| First Date, FD (RLIN) | 65065 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | CIRCULATION SECTION | 05/27/2010 | 3 | CIR HF 5415.13 C73 2006 | 013106 | 07/10/2019 | 07/10/2019 | 11/03/2014 | Circulation Books | ||||
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | CIRCULATION SECTION | 05/27/2010 | 1 | CIR HF 5415.13 C73 2006 | 013107 | 01/21/2020 | 01/21/2020 | 11/03/2014 | Circulation Books |