Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed. - Boston : McGraw-Hill, 2006. - 726 p. ; 25 cm.
Includes bibliographical references and index.
0071250158
Marketing -- Decision making.
Marketing -- Management
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed. - Boston : McGraw-Hill, 2006. - 726 p. ; 25 cm.
Includes bibliographical references and index.
0071250158
Marketing -- Decision making.
Marketing -- Management