The art of writing advertising / (Record no. 6026)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00805nam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071410937 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | CIR HF 5825 H54 2003 |
| 001 - CONTROL NUMBER | |
| control field | 100426160828171 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Higgins, Denis. |
| 245 14 - TITLE STATEMENT | |
| Title | The art of writing advertising / |
| Statement of responsibility, etc. | interviewed by Denis Higgins ; conversations with William Bernbach... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125 p. : |
| Other physical details | ill., ports. ; |
| Dimensions | 23 cm. |
| 440 #2 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | A McGraw-Hill advertising classic. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising executives |
| Form subdivision | Interviews. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernbach, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Circulation Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 6026 |
| First Date, FD (RLIN) | 64389 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | CIRCULATION SECTION | 04/26/2010 | CIR HF 5825 H54 2003 | 014002 | 04/26/2010 | 11/03/2014 | Circulation Books |