The art of writing advertising /
Higgins, Denis.
The art of writing advertising / interviewed by Denis Higgins ; conversations with William Bernbach... [et al.]. - New York : McGraw-Hill, 2003. - 125 p. : ill., ports. ; 23 cm. - A McGraw-Hill advertising classic. .
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.
0071410937
Advertising copy.
Advertising executives--Interviews.
Advertising.
The art of writing advertising / interviewed by Denis Higgins ; conversations with William Bernbach... [et al.]. - New York : McGraw-Hill, 2003. - 125 p. : ill., ports. ; 23 cm. - A McGraw-Hill advertising classic. .
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.
0071410937
Advertising copy.
Advertising executives--Interviews.
Advertising.