Tour operators and operations : development, management and responsibility /

Holland, Jacqueline

Tour operators and operations : development, management and responsibility / by Jacqueline Holland, David Leslie. - Wallingford, Oxfordshire ; CABI, 2018. - v, 282 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution(place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.

9781780648231


Tourism--Management.
Package tours.

CIR G 155.A1 H65 2018
Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph