Identifying shopping problems and improving retail patronage among urban Filipino customers /
Gutierrez, Ben Paul B.
Identifying shopping problems and improving retail patronage among urban Filipino customers / Ben Paul B. Gutierrez, Kandiah Jegasothy - 2010 - Philippine Management Review 17, page 66-79 .
This paper describes the common problems that urban Filipinos encounter while shopping for groceries in supermarkets. Store exit interviews with 500 customers were conducted to elicit reasons for retail patronage and shopping difficulties. Typical Filipino shopping problems are not markedly different from their Western counterparts. implications on how to improve the shopping experience and retail patronage are identified for Filipino retailers.
Business Administration
Shopping--Filipinos.
Retail trade surveys.
Identifying shopping problems and improving retail patronage among urban Filipino customers / Ben Paul B. Gutierrez, Kandiah Jegasothy - 2010 - Philippine Management Review 17, page 66-79 .
This paper describes the common problems that urban Filipinos encounter while shopping for groceries in supermarkets. Store exit interviews with 500 customers were conducted to elicit reasons for retail patronage and shopping difficulties. Typical Filipino shopping problems are not markedly different from their Western counterparts. implications on how to improve the shopping experience and retail patronage are identified for Filipino retailers.
Business Administration
Shopping--Filipinos.
Retail trade surveys.