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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

By: Publication details: Hoboken, N.J. : John Wiley & Sons, 2008.Description: 212 p. ; 24 cmISBN:
  • 9780470165065
Subject(s):
Contents:
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.1255 V56 2008 (Browse shelf(Opens below)) Available 032529

Includes bibliographical references and index.

What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

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