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1.
The art of writing advertising / interviewed by Denis Higgins ; conversations with William Bernbach... [et al.]. by
  • Higgins, Denis
  • Bernbach, William
Series: A McGraw-Hill advertising classic
Publication details: New York : McGraw-Hill, 2003
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5825 H54 2003.

2.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. by
  • Drewniany, Bonnie L
  • Jewler, A. Jerome
Edition: 9th ed.
Publication details: Boston, MA : Thomson/Wadsworth, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5825 D74 2008.

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