Engaging destination stakeholders in the digital era : the best practice of italian regional DMOs / Mariapina Trunfio, Maria Della Lucia
Series: Journal of Hospitality & Tourism Research. 43 : 3, page 349-373 Publication details: March 2019Content type:- text
- unmediated
- volume
Current library | Call number | Status | Date due | Barcode |
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Manila Tytana Colleges Library REFERENCE SECTION | Not for loan |
This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations' decision making. Theoretical and managerial implications for destination management in the digital era are suggested.
Hotel and Restaurant Management.
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