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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy by
  • Cravens, David W
  • Piercy, Nigel F
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5415.13 C73 2006, ...

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2.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud by
  • Hooley, Graham J
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Publication details: Singapore : Pearson Education South Asia, 2010
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.127 H66 2010.

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