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1.
A concise guide to market research : the process, data, and methods using IBM SPSS statistics [electronic resources] / MArko Sarstedt, Erik Mooi by
  • Sarstedt, Marko
  • Mooi, Erik
Edition: 3rd ed.
Publication details: Berlin : Springer, 2019
Online access:
Availability: Items available for loan: Manila Tytana Colleges Library (1).

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2.
Market research : the process, data, and methods using stata [electronic resources] / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci by
  • Mooi, Erik
  • Sarstedt, Marko
  • Mooi-Reci, Irma
Publication details: Singapore : Springer, 2018
Online access:
Availability: Items available for loan: Manila Tytana Colleges Library (1).

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