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1.
Marketing : core concepts and applications / W. Pride ... [et al.]. by
  • Pride, William M
Publication details: Milton, Qld. : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 M37 2006.

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2.
Marketing [electronic resources] / William M. Pride, O.C. Ferrell by
  • Pride, William
  • Ferrell, O.C
Edition: 18th ed.
Publication details: Boston, MA : Cengage Learning, 2016
Online access:
Availability: Items available for loan: Manila Tytana Colleges Library (1).

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