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1.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H
Edition: 6th ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.2 M33 2008.

2.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. by
  • McDaniel, Carl
  • Hair, Joseph F. Jr
  • Lamb, Charles W
Publication details: Australia : Thomson, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 M33 2008.

3.
MKTG9 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl, Jr
Edition: Student edition
Publication details: Boston, MA : Cengage Learning, 2016
Other title:
  • MKTG 9
  • MKTG nine
  • Marketing 9
  • MKTG : principles of marketing
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 L36 2016.

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