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Essentials of health care marketing / Eric N. Berkowitz.

By: Publication details: Sudbury, Mass. : Jones and Bartlett, 2006.Edition: 2nd edDescription: xvi, 416 p. : ill. ; 23 cmISBN:
  • 9780763783501
Subject(s):
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR RA 410.56 B47 2006 (Browse shelf(Opens below)) Available 029135

Includes bibliographical references and index.

The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.

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