Combating counterfeit products through advertising strategies / Ramon Benedicto N. Marcelino

The globalizing world economy brought more opportunities for companies to sell their products in the international markets. However, new issues and problems have accompanied this phenomenon. In this particular, the counterfeiting of branded products has brought challenges on the part of management considering that it requires new and unconventional solutions. This paper looks into the issie of counterfeiting by reviewing related literatures and tries to address the problem. It also explores how advertising strategies can be utilized in counteracting that problem by coming up with suggestions on developing and launching ads.

General Education.