Study on the influence of destination photography on selected beaches : basis for the development of tourism digital marketing tool / Nicole Heather T. Ciriaco, Rain Recca T. Godinez, Ma. Niña Angelica G. Ignacio, Mariah Arsenia M. Roque, Selina Nicole R. Tyndale, Alejandrel Leigh B. Zoelzer.

Through conducting this study, the researchers aim to know how destination photography as a tourism digital marketing tool will influence the decision making of the tourists when it comes to choosing the beach destination that they wish to visit. Also, this study can benefit the country’s tourism sector through advertising and promoting travel destinations in a more effective way in order to attract and target more tourists. Furthermore, the objective of this research is to support and help unrecognized beaches in the Philippines such as Bon Bon Beach, Sila Island and Maniwaya Island that are inadequate in gaining tourist arrivals and to be aware that destination photography could be their tool in order to promote their beaches through digital marketing. Moreover, this study aims to encourage more tourists to try visiting unrecognized destinations in the Philippines in order for them to gain more attention and be given the opportunity to showcase the beauty that these destinations possess that will eventually help combat the rising over tourism.