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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
- Ferrell, O. C
- Hartline, Michael D
Edition: 3rd ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5415.13 F47 2005, ...
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The marketing plan / William A. Cohen. by
Edition: 5th ed.
Publication details: Hoboken, NJ : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 C64 2006.
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Marketing management / Russell S. Winer, Ravi Dhar. by
- Winer, Russell S
- Dhar, Ravi
Edition: 4th ed.
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 W56 2011.
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Tourism management, marketing, and development : performance, strategies, and sustainability [electronic resources] / edited by Marcello M. Mariani [and three others] by
- Mariani, Marcello M
- Czakon, Wojciech
- Buhalis, Dimitrios
- Vitouladiti, Ourania
Publication details: New York, NY : Palgrave Macmillan, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).
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