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21.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 3rd ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5415.13 F47 2005, ...

22.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert Allen
Edition: 11th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.135 K47 2007.

23.
The marketing plan / William A. Cohen. by
  • Cohen, William A
Edition: 5th ed.
Publication details: Hoboken, NJ : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 C64 2006.

24.
Marketing communications management : concepts and theories, cases and practices / Paul Copley. by
  • Copley, Paul
Publication details: Oxford : Butterworth-Heinemann, 2004
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.123 C67 2004.

25.
Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher. by
  • Dubois, Pierre-Louis
  • Jolibert, Alain
  • Muhlbacher, Hans
Publication details: Houndmills, Basingstoke : Palgrave Macmillan, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 D83 2007.

26.
Sweet spot : how to maximize marketing for business growth / Arun Sinha. by
  • Sinha, Arun
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 S56 2007.

27.
Smarter pricing : how to capture more value in your market / Tony Cram. by
  • Cram, Tony
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5416.5 C73 2006.

28.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 B47 2005.

29.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
  • Walker, Orville C
  • Mullins, John Walker
Edition: 7th ed.
Publication details: New York : McGraw-Hill/Irwin, 2011
Availability: Not available: Manila Tytana Colleges Library: Lost (1).

30.
Marketing management / Russell S. Winer, Ravi Dhar. by
  • Winer, Russell S
  • Dhar, Ravi
Edition: 4th ed.
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 W56 2011.

31.
What marketers misunderstand about online reviews / Itamar Simonson, Emanuel Rosen. by
  • Simonson, Itamar
Series: Harvard Business Review. 92 : 1/2, pages 23 - 25
Publication details: January - February 2014
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

32.
The New patterns of innovation / Rashik Parmar. by
  • Parmar, Rashik
Series: Harvard Business Review. 92 : 1/2, pages 86 - 95
Publication details: January - February 2014
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

33.
In your customer's shoes / Bernadette Reyes by
  • Reyes, Bernadette
Series: Entrepreneur. 15 : 160, page 43
Publication details: June 2015
Availability: Items available for reference: Manila Tytana Colleges Library: Not For Loan (1)Call number: Bound.

34.
Marketing communications management : analysis, planning, implementation / Paul Copley. by
  • Copley, Paul
Edition: Second edition.
Publisher: London : SAGE Publications Ltd, 2014
Availability: No items available.

35.
Marketing communications management : analysis, planning, implementation / Paul Copley. by
  • Copley, Paul
Edition: 2nd ed.
Publication details: London : SAGE Pub., 2014
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.123 C67 2014.

36.
Marketing management / Yusniza kamarulzaman and Nor Khalidah Abu by
  • Kamarulzaman, Yusniza
  • Abu, Nor Khalidah
Publication details: Malaysia : Oxford University Press, 2017
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 K36 2017.

37.
Marketing management / Greg W. Marshall, Mark W. Johnston by
  • Marshall, Greg W
  • Johnston, Mark W
Edition: 3rd ed.
Publication details: New York, NY : McGraw-Hill, 2019
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 M37 2019.

38.
Demarketing [electronic resources] / edited by Nigel Bradley and Jim Blythe by
  • Blythe, Jim
Publication details: Abingdon, OX : Routledge, 2014
Availability: Items available for loan: Senior High School Library & Media Center (1).

39.
Tourism management, marketing, and development : performance, strategies, and sustainability [electronic resources] / edited by Marcello M. Mariani [and three others] by
  • Mariani, Marcello M
  • Czakon, Wojciech
  • Buhalis, Dimitrios
  • Vitouladiti, Ourania
Publication details: New York, NY : Palgrave Macmillan, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

40.
Marketing plans : how to prepare them, how to profit from them [electronic resources] / Malcolm McDonald, Hugh Wilson by
  • McDonald, Malcolm
  • Hugh Wilson
Edition: 8th ed.
Publication details: West Sussex, UK : John Wiley and Sons, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

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