Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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Publication details: Boston : McGraw-Hill Irwin, 2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5415.33 H39 2010 (Browse shelf(Opens below))	Available		032751

CD ROM Accession Number CD 2222.

Includes bibliographical references and index.

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