Strategic integrated marketing communication : theory and practice / Larry Percy.
Publication details: Amsterdam : Elsevier, 2008.Description: 308 p. ; 24 cmISBN:- 9780750679800
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.123 P47 2008 (Browse shelf(Opens below)) | Available | 032758 |
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CIR HF 5415.123 C67 2004 Marketing communications management : concepts and theories, cases and practices / | CIR HF 5415.123 C67 2014 Marketing communications management : analysis, planning, implementation / | CIR HF 5415.123 M37 2015 Marketing communications / | CIR HF 5415.123 P47 2008 Strategic integrated marketing communication : theory and practice / | CIR HF 5415.123 P47 2014 Strategic integrated marketing communications / | CIR HF 5415.123 P55 2008 Destination marketing : an integrated marketing communication approach / | CIR HF 5415.123 S55 2010 Integrated marketing communications in advertising and promotion / |
Includes index.
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