Effects of exhibitors’ trade show participation on market performance : longitudinal research / Bong-Seok Kim, Kyoung-Bae Kim, Changwon Park, Jiyeon Lee
Series: Asia Pacific Journal of Tourism Research. 25 : 10-12, 1343-1358 Publication details: October-December 2020Content type:- text
- unmediated
- volume
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library REFERENCE SECTION | Not for loan |
This study proposed a structural model capturing the exhibitor’s internal resources, a trade show (TS) outputs and domestic market and international export performance derived from the conceptual framework underpinning the resource-based theory. Longitudinal analysis is applied to determine how TS output affects market performance over time after the conclusion of the TS. The results showed that the exhibitor’s resources partially affected TS output and market performance and that TS output influenced market performance differently over time after the TS ended. By providing a better understanding of market performance in a TS context, this paper enriches research on TS issues.
Tourism
There are no comments on this title.