The effects of demographics and past experience on RFID technology acceptance in the hospitality industry / Ahmet Bulent Ozturk, Murat Hancer

This study explored the relationship between individual differences of customers and their intention to use radio-frequency identification (RFID) technology in the hospitality industry. Data were collected from 305 respondents in the United States. ANOVA was used to identify if there was a significant difference in intention to use RFID technology by past experience and by demographic variables including gender, age, education, and income. The findings of the study indicated that there were significant differences in intention to use RFID technology by past experience and by all the demographic variables. By knowing which variables affect customers’ intentions to use RFID technology, hospitality companies can create better segmentation and more effective marketing strategies to attract more customers.

Hotel and Restaurant Management.