Managing these incidents is a full-contact sport / Harvard Business Review
Series: Harvard Business Review. 98 : 3, pages 22-23 Publication details: May-June 2020Content type:- text
- unmediated
- volume
Current library | Call number | Status | Date due | Barcode |
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Manila Tytana Colleges Library REFERENCE SECTION | Not for loan |
Stephen Hahn-Griffiths is the executive vice president of brand and reputation intelligence at RepTrak, a Boston-based reputation measurement and management firm. He previously served as chief strategy officer at leading ad agencies and has worked on brand engagement for companies including CocaCola, Expedia, and Allstate. Hahn-Griffiths spoke with HBR about strategies for deflecting and managing social media firestorms. Edited excerpts follow.
Business.
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