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Managing these incidents is a full-contact sport / Harvard Business Review

By: Series: Harvard Business Review. 98 : 3, pages 22-23 Publication details: May-June 2020Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): Summary: Stephen Hahn-Griffiths is the executive vice president of brand and reputation intelligence at RepTrak, a Boston-based reputation measurement and management firm. He previously served as chief strategy officer at leading ad agencies and has worked on brand engagement for companies including CocaCola, Expedia, and Allstate. Hahn-Griffiths spoke with HBR about strategies for deflecting and managing social media firestorms. Edited excerpts follow.
Item type: Articles
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Stephen Hahn-Griffiths is the executive vice president of brand and reputation intelligence at RepTrak, a Boston-based reputation measurement and management firm. He previously served as chief strategy officer at leading ad agencies and has worked on brand engagement for companies including CocaCola, Expedia, and Allstate. Hahn-Griffiths spoke with HBR about strategies for deflecting and managing social media firestorms. Edited excerpts follow.

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