Consumer behaviour / Isabelle Szmigin, Maria Piacentini.
Publication details: Oxford, United Kingdom : Oxford University Press, 2018.Edition: 2nd edDescription: xxix, 492 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780198786238
- CIR HF 5415.32 S96 2018
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.32 S96 2018 (Browse shelf(Opens below)) | Available | 036243 |
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| CIR HF 5415.32 H69 2019 Consumer behavior / | CIR HF 5415.32 S35 2010 Consumer behavior / | CIR HF 5415.32 S65 2007 Consumer behavior : buying, having, and being / | CIR HF 5415.32 S96 2018 Consumer behaviour / | CIR HF 5415.32 W75 2006 Consumer behaviour / | CIR HF 5415.33 H39 2010 Consumer behavior : building marketing strategy / | CIR HF 5415.33 M36 2007 On becoming a consumer : the development of consumer behavior patterns in childhood / |
Includes bibliographical references and index.
Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour.
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