The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
Publication details: New York, NY : American Management Association, 2010.Description: xiii, 239 p. ; 26 cmISBN:- 9780814415252
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 59 D45 2010 (Browse shelf(Opens below)) | Available | 032531 |
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| CIR HD 59 B37 2007 Public relations made easy / | CIR HD 59 B37 2007 Public relations made easy / | CIR HD 59 B55 2003 The PR practitioner's : a handbook / | CIR HD 59 D45 2010 The AMA handbook of public relations / | CIR HD 59 D54 2012 Strategic public relations : an audience-focused approach / | CIR HD 59 F43 2017 Crisis communications : a casebook approach / | CIR HD 59 G74 2007 Creativity in public relations / |
Includes bibliographical references and index.
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
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